The report aims to inform and inspire interested readers - in particular companies looking for the potentials of the circular economy. One conclusion is that individually tailored business models are important. Examined companies are found to apply a step-by-step or experimental strategy, where they test the resilience of a circular business model within a limited number of product lines or in one business unit at a time. This allows for a corresponding step-by-step organisational learning and for leveraging the risk associated with new ventures.
The study also indicates that the ability of companies to apply life cycle thinking, through the entire value chain from sourcing to disposal and to look for circular business opportunities in this flow of goods and value, is essential. Establishing new or closer collaboration with stakeholders within or beyond the traditional supply chain is another important skill in creating circular business models.