Towards Circular Business Models - Cirkulær Økonomi i 8 danske virksomheder

Experiences in Eight Danish Companies


This report was prepared as part of the Closing Material Loops research project led by the Department of Development and Planning, Aalborg University. It concerns the practical development of initiatives based on circular economy in eight Danish companies. The report outlines how each of the participating companies attempted to advance towards circular economy during 2014 and 2015 and the outcomes in each case. The case descriptions have been approved by each of the companies.

The aim of the Closing Material Loops project has been to generate insights into how to apply the circular economy concept to companies. Aalborg Univerisity led by Eva Guldmann and Arne Remmen found that taking a flexible approach to the innovation process helped to generate interest in circular economy and motivate companies to move forward with the circular economy agenda.

More than 100 initial ideas for circular business models were generated and eight of these have been investigated more closely during the Closing Material Loops project. The companies examined additional circular business model ideas in collaboration with other external partners, and a number of student projects dealing with broader sustainability issues raised by the Closing Material Loops project were also carried out.

Companies include; Gabriel, KnowledgeCotton Apparel, Schilder and Brown, Danfoss, Grundfos, Kuvatek and Siemens Windpower

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